reputation

Ok, unless you’ve been living under a rock, you’ve heard or at least heard of Look What You Made Me Do, Taylor Swift’s newly released single from her sixth album, Reputation.

I have been waiting for this album for a year!  She had been on a two year album cycle for her past five albums.  Since 1989 came out in 2014, I thought 2016 was for sure going to give us another album.  But it was crickets so I’ve been anticipating something this year.  And finally!!!

The first time I heard it, I was shook.  Pardon for using that term.  But it fits.  I didn’t know how to eat it.  It wasn’t like any other TS I’ve heard.  It’s dark.  It’s petty.  It’s an old narrative.  But I’ve since gobbled it up and I’m ready for more.  And I’ve now seen the music video a hundred times and even when I’m not listening to it, it’s in my head all day long.  I think the video really helps me understand the song better.  It’s meta.  She’s addressing the old story regarding past feuds, but also making fun of it.  It’s clever, it’s funny, it’s self-deprecating.  It’s new Taylor, but it’s also the same savvy Taylor.  I love it!